MASSMUTUAL LIFE INSURANCE
Site Design // Social // OLA (standard & rich) // Broadcast // Video // Print
MassMutual, a very busy client, always brought new projects to the table. Everything from video, print, social, broadcast spots, sweepstakes, you name it, we did it. It was a very rewarding and smartly driven and fun -- especially for a life insurance and financial company. We shot two spots; one in LA and one in NY for which I oversaw from an Art Direction responsibility. Numerous video content and production along with a site re-design, many many Facebook posts, online banner campaigns, etc. There was a lot of client facing and travel, but along with our team of myself and Copywriters, Creative Directors and production designers, we were never bored.
FutureSmart Promotional Video
MassMutual partners with Hill Harper and the NBA to bring a financial literacy program, FutureSmart to arenas to educate students about Smart Money vs Dumb Money.
Be Prepared Broadcast Spot
MassMutual's Hispanic division wanted to create a spot where they would be reaching out to the community on the importance of financial responsibility for those who matter most.
The List
Asian-Indian Broadcast Spot
Filmed in NY, this MassMutuall spot was produced for the minority division with a target demographic of an Asian-Indian community.
Best Gift of All
Holiday Social Video
Family Matters Social video
Just one of many content videos used for social platforms based on the importance of family, the brand mantra. This one with a bit of a vintage twist!
The Basics
Animated educational video series
