FAGE GREEK YOGURT

Site Redesign // Bobby Flay Recipe Videos // Product Photography // Social // OLA

 

When FAGE Total Yogurt teamed up with Bobby Flay, the content created from the partnership was endless. The Fill The Fridge Challenge consisted of user-generated votes to challenge ingredients for Bobby to pair with Fage Total Yogurt. We handled everything from shoots, to production and all that fell out from it; banners, page take-overs, social and video content. Truly a fully integrated campaign (print, digital, social, PR, video,)  Other responsibilities for Fage included product photography, social promotions, website re-designs and updates.

With record-setting engagement of 113k total entries and 544k site visits, and bacon voted the number one ingredient!