FIDELITY INVESTMENTS

Meaning of [Term] Life Insurance & Can't Put A Price On It//Paid Social

 

The Fidelity Life Insurance group was looking to raise awareness of the product offering. We were assigned a social media campaign that spanned over Meta, Instagram, Tik Tok and Pinterest. The first campaign of two, was focussed on awareness. The second was primarily on product cost. Both campaigns took a platform-first approach to meet the RTBs of plan affordability, customization, beneficiary guarantee and ease of application through storytelling and the idea that Life Insurance is actually insurance for so much more than yourself and your life and that you really can't put a price on the protection.