LOVESAC

PR // OLA // Rich Media // Video

 

The Lovesac work came in through our PR channel. They wanted to promote the brand based around it's Sactional sofa that was modular and easy to move. So we based the campaign around a Sactional give-away for a lucky winner on moving day in Boston. The struggle is real when students have to move in and out of the city. The pitch work also involved a video and a complete makeover of our employee area which I turned into a lounge with Lovesac products and the idea that the products transform the way people come together.